• bonjour
• aloha
• 你好
• hello
• ciao
• namaste
• hola
• salut
• oie
• përshëndetje
• olá
• hello
• olá
• bonjour
• hola
• 你好
• përshëndetje
• bonjour
• aloha
• 你好
• hello
• ciao
• namaste
• hola
• salut
• oie
• përshëndetje
• olá
Fernanda Kuntz
Fernanda Kuntz
strategic brand designer creating identity systems
for packaging, editorial, and ux/ui
strategic brand designer creating identity systems
for packaging, editorial, and ux/ui
available for work
available for work
available for work
SCROLL
based in São Paulo, Brasil.
know to act. act to impact.
based in São Paulo, Brasil.
know to act.
act to impact.
grounded in research and context, I build identity, digital, and print systems that help brands act with clarity and consistency.
grounded in research and context, I build identity, digital, and print systems that help brands act with clarity and consistency.
Hi
Hi
Hi
nice to meet you, i’m Fernanda Kuntz :)
i hold a bachelor’s degree in design, focused on marketing and visual communication, and a technical degree in advertising. i’m driven by how meaning is built—through language, form, and the decisions repeated over time. that’s why i start every project with research: understanding the client, the audience, and the context before defining what needs to be said and how it should live in the world.
today, i work with brand strategy, positioning, and identity systems—turning direction into visual languages that scale across packaging, editorial, digital products, and print/digital touchpoints. i’m drawn to the space between thinking and making, where insights become decisions, and decisions become systems people can actually use.
for me, excellence isn’t perfection—it’s consistency, clarity, and care. i believe strategy becomes visible when it can be lived: tested, maintained, and carried forward as work that feels grounded, functional, and true to its context.
thank you for being here — feel free to explore my work <3
how i approach design
how i approach
design
how i approach design
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
Featured Projects
Featured Projects
Featured Projects
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a freelance designer. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
Hi
Hi
Hi
Let's talk
Let's talk
let’s work together where strategy, identity,
and context meet.
let’s work together where strategy, identity, and context meet.
• bonjour
• aloha
• 你好
• hello
• ciao
• namaste
• hola
• salut
• oie
• përshëndetje
• olá
• hello
• olá
• bonjour
• hola
• 你好
• përshëndetje
• bonjour
• aloha
• 你好
• hello
• ciao
• namaste
• hola
• salut
• oie
• përshëndetje
• olá
Fernanda Kuntz
Fernanda Kuntz
strategic brand designer creating identity systems
for packaging, editorial, and ux/ui
strategic brand designer creating identity systems
for packaging, editorial, and ux/ui
available for work
available for work
available for work
SCROLL
based in São Paulo, Brasil.
know to act. act to impact.
based in São Paulo, Brasil.
know to act.
act to impact.
grounded in research and context, I build identity, digital, and print systems that help brands act with clarity and consistency.
grounded in research and context, I build identity, digital, and print systems that help brands act with clarity and consistency.
Hi
Hi
Hi
nice to meet you, i’m Fernanda Kuntz :)
i hold a bachelor’s degree in design, focused on marketing and visual communication, and a technical degree in advertising. i’m driven by how meaning is built—through language, form, and the decisions repeated over time. that’s why i start every project with research: understanding the client, the audience, and the context before defining what needs to be said and how it should live in the world.
today, i work with brand strategy, positioning, and identity systems—turning direction into visual languages that scale across packaging, editorial, digital products, and print/digital touchpoints. i’m drawn to the space between thinking and making, where insights become decisions, and decisions become systems people can actually use.
for me, excellence isn’t perfection—it’s consistency, clarity, and care. i believe strategy becomes visible when it can be lived: tested, maintained, and carried forward as work that feels grounded, functional, and true to its context.
thank you for being here — feel free to explore my work <3
how i approach design
how i approach
design
how i approach design
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
Featured Projects
Featured Projects
Featured Projects
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a freelance designer. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
Hi
Hi
Hi
Let's talk
Let's talk
let’s work together where strategy, identity,
and context meet.
let’s work together where strategy, identity, and context meet.
• bonjour
• aloha
• 你好
• hello
• ciao
• namaste
• hola
• salut
• oie
• përshëndetje
• olá
• hello
• olá
• bonjour
• hola
• 你好
• përshëndetje
• bonjour
• aloha
• 你好
• hello
• ciao
• namaste
• hola
• salut
• oie
• përshëndetje
• olá
Fernanda Kuntz
Fernanda Kuntz
strategic brand designer creating identity systems
for packaging, editorial, and ux/ui
strategic brand designer creating identity systems
for packaging, editorial, and ux/ui
available for work
available for work
available for work
SCROLL
based in São Paulo, Brasil.
know to act. act to impact.
based in São Paulo, Brasil.
know to act.
act to impact.
grounded in research and context, I build identity, digital, and print systems that help brands act with clarity and consistency.
grounded in research and context, I build identity, digital, and print systems that help brands act with clarity and consistency.
Hi
Hi
Hi
nice to meet you, i’m Fernanda Kuntz :)
i hold a bachelor’s degree in design, focused on marketing and visual communication, and a technical degree in advertising. i’m driven by how meaning is built—through language, form, and the decisions repeated over time. that’s why i start every project with research: understanding the client, the audience, and the context before defining what needs to be said and how it should live in the world.
today, i work with brand strategy, positioning, and identity systems—turning direction into visual languages that scale across packaging, editorial, digital products, and print/digital touchpoints. i’m drawn to the space between thinking and making, where insights become decisions, and decisions become systems people can actually use.
for me, excellence isn’t perfection—it’s consistency, clarity, and care. i believe strategy becomes visible when it can be lived: tested, maintained, and carried forward as work that feels grounded, functional, and true to its context.
thank you for being here — feel free to explore my work <3
how i approach design
how i approach
design
how i approach design
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
Know to act. Act to impact.
I work at the intersection of strategy and design: framing challenges, aligning intent, and building systems that enable consistent action over time. Across identity, packaging, editorial, and digital products, I translate complexity into direction—and direction into tools teams can actually use.
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
1. Brand strategy & identity systems
Brand strategy, positioning, and visual storytelling
Logo and complete brand identity design
Social media graphics, ads, and marketing materials
Custom illustrations, icons, and infographics
2. Packaging & product design
Layout design for magazines, books, and reports
Creative direction for printed and digital publications
Typography selection and hierarchy building
End-to-end editorial production management
3. Editorial & publication design
Graphic and structural packaging design
Alignment with brand identity and market positioning
Sustainable materials research and supplier coordination
Prototyping and production-ready file preparation
4. Digital product & web design
Wireframing and interactive prototyping
User interface design for web and mobile
Usability testing and user experience optimization
Interaction design and micro-animations
Featured Projects
Featured Projects
Featured Projects
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a freelance designer. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
1.
what services do you offer?
2.
how does the process work?
3.
how long does a project usually take?
4.
what do i need to provide before starting?
5.
do you offer revisions?
6.
how do we get started?
Hi
Hi
Hi
Let's talk
Let's talk
let’s work together where strategy, identity,
and context meet.
let’s work together where strategy, identity, and context meet.